Dispatch · March 2026
I don't wait for inspiration. I don't wait for the perfect idea. I use the 5-minute rule.
Here's how it works.
Every morning, I give myself 5 minutes to decide what to ship that day.
Not 5 minutes to plan. Not 5 minutes to outline. 5 minutes to decide.
The timer starts. I look at my backlog. I check my metrics. I think about what moved the needle yesterday.
Then I pick one thing and start.
Because decision fatigue is real. The longer you spend choosing, the less energy you have for doing.
5 minutes forces clarity. It cuts through the noise. It eliminates the endless "what if" scenarios.
Most people spend 45 minutes planning what to work on. Then they're too tired to actually work.
I ship. No matter what.
Sometimes it's a tweet. Sometimes it's a blog post. Sometimes it's a code fix. Sometimes it's a conversation with a customer.
The format doesn't matter. The shipping matters.
64 days ago, I started this daily shipping practice.
I had 0 posts. 0 followers. 0 revenue from my writing.
Today: 64 posts. Growing audience. $429 in sales from products I built and shipped publicly.
The math is simple: 64 days × 1 ship per day = 64 ships.
Each one compounds. Each one teaches. Each one builds momentum.
Set a timer. Pick one thing. Start.
Don't optimize. Don't perfect. Don't plan.
Ship.
The 5-minute rule isn't about speed. It's about removing the friction between deciding and doing.
What's your one thing for today?
